WHAT IT IS:

 The all-in-one prep step you know and love—now with 24-hour priming and our new SuperVitamin Blend with 5x the vitamins for a hydrated, glowing, makeup-ready base. Skin looks healthier, foundation wears better, and your morning gets a boost from the buttery-smooth texture and 100% natural grapefruit-geranium scent.*

 HOW IT WORKS:

 • 24-Hour Makeup Priming: Creates a seamless canvas for makeup that helps prevent caking, creasing, flaking, and fading. Now with acetyl glucosamine helps smooth skin to create the ideal base for makeup application.

 • Nourishes & Protects: Now with new Niacinamide and even more Vitamin B5 to help hydrate and support skin’s barrier. Vitamin E helps protect skin from blue light, pollution, and environmental stressors.

 • Brightens & Evens Tone: Vitamin C helps brighten the appearance of skin and even skin tone.

 • Hydrates & Plumps: Provides immediate hydration with 122% improvement in moisture.* HydroPlump Moisture Complex, with glycerin and hyaluronic acid, plus squalane and shea butter, helps boost moisture for plumper-looking skin. 

 • All-in-One Prep Step: Streamlines your routine with hydration and makeup priming in one easy step, plus an uplifting grapefruit and geranium scent.

 *Clinical testing on 26 women after using product immediately.

 HOW TO USE:

 • Warm a pea-size amount in your fingertips and gently press into just-cleansed skin for a plump, dewy look

 • Use as the first step of your makeup routine (or the final step of your skincare routine) 

 • Pair with Vitamin Enriched Eye Base for all-over makeup prep

 REAL RESULTS:

 • 97% say skin feels smoother and primed for makeup*

 • 96% say it improves the wear of makeup and leaves it looking fresh all day**

 • 96% say skin looks plumped with moisture*

 • 96% say it improves the look of skin’s texture*

 • 96% say skin looks healthier and brighter*

 • Safe for sensitive skin

 • Non-comedogenic/non-acnegenic

 *Consumer testing on 175 women after 4 weeks of product use

 **Consumer testing on 157 women after 4 weeks of product use

 USE IT WITH:

 • Vitamin Enriched Eye Base

 FREE OF:

 Drying Alcohol, Formaldehyde and its donors, Hydroquinone, Mineral Oil, Parabens, Paraffins, Petrolatum, Phthalates, Sulfate Cleansers (SLS/SLES), Sulfates, Sulfite, Synthetic Color, Synthetic Fragrance, Triclocarban, Triclosan

 MPP COPY DESCRIPTOR:

 New Vitamin Enriched Face Base+, your all-in-one moisturizing primer with 24-hour makeup priming, plus immediate and lasting hydration